Whether you’re conducting a blog traffic audit or analyzing the success of your most recent campaign, it’s undeniable that data is integral to all marketing tasks and roles.
If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use.
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience.
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages.
People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change.
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.
In any industry, a competitive analysis is an important component of your marketing strategy.
When you’re building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences.
