A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary.
We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that.
Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.
I can’t imagine any company today experiencing substantial growth without proper social media advertising.
Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone.
Recently, I took a leap of faith and bought leggings online.
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short.
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.
In 2020, workplaces are embracing remote work options more than ever before.
