How to Get the Most out of Your Ecommerce Marketing Strategy

What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common?

First and foremost, they’re both awesome.

7 Marketing Alternatives to Tracking Cookies

At some point your life, you’ve probably had a run-in with ads generated by third-party cookies.

The 9 Goals to Consider When Creating a Marketing Strategy

If someone asks you to list a few marketing goal examples, could you?

The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users.

Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks.

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.

7 Skills You Need to Be a Good Manager [Data + Expert Tips]

What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many elements.

Download Now: Free Company Culture Code Template 

I surveyed and spoke with internal and external employees to discover the makers of a good manager. Whether you’re currently managing a team or are interested in doing so, keep reading to discover what we found out.

7 Skills People Managers Must Master, According to HubSpot Employees

Why do people really quit their jobs? Many will say it’s because of salary, benefits, or workload. However, studies show it’s usually due to management.

What is Banner Blindness? How Can You Avoid It?

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news.

150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

How to Open an Online Business

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online.

Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now.