Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
TikTok is the envy of social media sites. Between 2024 and 2025, we’ve seen many social networks rolling out their own vertical video feeds to become more like the viral video juggernaut.
I can’t write a single line of code.
So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Great marketing copy doesn’t just sell a product, it builds a connection with the audience. The beauty of proper messaging is that by communicating either the benefits or features of your product or service, you can tell customers what they need to know in a clever, concise way.
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
For my master’s program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
To some marketers, A/B tests are a no-brainer.
Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”.
![What Is Local PR and How Does It Work? [Examples]](https://blog.hubspot.com/hubfs/local-pr.jpg)
Let’s face it — building brand awareness isn’t the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult.
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants.
As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
