Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.

How to Become a LinkedIn Thought Leader in 9 Easy Steps

Did you know that 40% of LinkedIn’s 500 million members visit the platform daily?

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.

Best Mailing List Software to Improve your Email Marketing Strategy

When I first began my marketing career, I was envious of emails.

5 Alternatives to Facebook, Google, and Amazon Ads

According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind.

Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.

10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.

80 Things to Check Before, During, and After Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.

How to Skyrocket Your Blog’s Organic Traffic With a Search Insights Report

Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team.

How to Skyrocket Your Blog’s Organic Traffic With a Search Insights Report

Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team.

Target audience: How to find yours [+ real-life examples]

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by not understanding who to market their product towards.