A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market).
Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with the platform, we started to realize just how powerful it really is.
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.
Twitter, with its 126 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers.
Twitter isn’t the only platform that rewards audience engagement, either. In fact, 83% of consumers on Facebook prefer brand personality. But how can companies build their reputation as original, relatable, and dependable while still maintaining their unique voice?