In 2019, Instagram is an undeniably powerful marketing tool — in fact, it now has over one billion active users, making it one of the top social media platforms.
In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast.
So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.
With this in mind, carving out a strategy for Facebook Live seems like a no-brainer.