You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions.
The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks.
This is especially true for ecommerce businesses, which are playing in an incredibly complex and competitive space, particularly when using PPC.
Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study, 45% of businesses under 50 employees invest in PPC. That number jumps to 74% when it comes to small businesses with 50 employees or more.
Because of the complexity and constant competition, it’s quite common to overlook some of your low-hanging fruit.
If Googling has ever let you down, you may have come across another search engine called Bing.
Delivering high-quality content is an undeniably critical component of any successful marketing strategy. Content creation can help your business rank highly in search engines for keywords related to your core products or services, increase your brand awareness, and allow you to engage more genuinely with an audience.
Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create.
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too.
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. If you don’t, just know that 70% of businesses with growing revenue prioritize customer success as “very important.” We can compare that to companies with decreasing revenue where only 49% believe it’s important. So, if you want your business to succeed you must make sure your customers do, too.
