Although Facebook is one of the older social media networks, it’s still a thriving platform for businesses who want to boost brand awareness.
With over 2.38 billion monthly active users, you can use the platform to spread the word about your business in a number of different ways — from photos or videos to paid advertisements.
If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?
Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so.
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning.
Making the transition from academia to professional life is a milestone that our four-year undergraduate degrees often don’t prepare us for! If you’re getting ready to make the jump from backpack to briefcase, here is a week-by-week plan to help prepare you for your first month of job searching.
An order review page is almost always the final place a customer goes before they make a purchase.
Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.
Being a good delegator often doesn’t come naturally. In fact, I’m guilty of being a pretty terrible delegator myself.
Startup life can be lonely. Even with a growing team, dozens of customers, and supportive friends, it’s easy to slip into solitude as you figure out how to grow your business.
In the early days of the web, design and SEO weren’t really friends — websites with good SEO often had a weak design, while websites with impressive design often weren’t great for SEO. During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol’ outdated design.
