When working remotely, you’ll likely notice some unique challenges arise that aren’t necessarily roadblocks you’d experience in a shared office.
Additionally, as a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?”
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.
When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long story short, she referred to her experiences at the Abercrombie store as “sensory overload”.