Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.
But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey.
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise.
A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market).
Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with the platform, we started to realize just how powerful it really is.
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.
As a marketer, one of your main goals is to collect high-quality leads for your sales team — but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be?
