Last year, I decided that I wanted to invest in personal training.
As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine.
I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews.
Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated.
When searching for a local business, this approach and process isn’t unique.
I’m a millennial.
Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media.
It’s hard to believe Gen Z is already old enough to start working.
Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer.
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By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country.
More than likely, you’ve heard the debate on whether it’s more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears.
Let’s say you’re gearing up to make your pitch at a potential client’s office, a trade show, or even on Shark Tank.
You’ve read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
And did I mention that there are almost four billion email users worldwide?
Crazy, right?
The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level.
So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?
