How Small Businesses Can Take Advantage of the Australian Stimulus Package

In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment.

What Are Content Managers, and How Do You Become One?

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move?

HubSpot’s CCO on Why We Need to Talk About Growth

“G-R-O-W-T-H”: a simple, six-letter word that has become remarkably difficult to say in recent weeks.

The Most Underrated Online Marketing Tactics You’re Probably Not Taking Seriously

Here’s a fun little challenge for you: name three marketing strategies you’d recommend to someone who’s getting their start in the field. Easy, right?

This is what I’d suggest — social media marketing, email newsletters, and content offers.

How to Live Stream Successfully: A Preparation Checklist for Marketers

Raise your hand if you’d rather watch a video to learn something new than read about it.

Forms Testing: What It Is & How to Do It

The other day I decided that I wanted to buy some comfortable outfits to wear around the house.

As I was online shopping, I started to fill out my shipping information in the online form.

However, the form had a requirement that the “City” field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.

Signs it’s time to redesign your website [+ 15 steps to follow]

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly” website and still rank well in search.

Product Strategy: Defining a Product’s Purpose and Plan

Say I’m in the process of developing a new waffle iron. It’s going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We’re talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong. 

8 Noteworthy Examples of Corporate Social Media Policies

Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers.

10 Social Media Fails to Avoid in 2020

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.