In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term.
Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.
The way we use software is changing.
At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. We see changes in how they leverage the connections between their different applications to power their businesses.
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.
With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue.
Lead generation is essential for driving sales and growing an online business.
Cloud-based applications make it possible for marketing teams to connect with customers, conduct critical research, and make data-driven decisions that can help boost ROI.
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively.
Diversity, inclusion, and belonging are major points of growth for most businesses right now, and for good reason — diverse teams can help companies increase revenue by 19% and enable companies to outperform industry norms by 35%.
