The Best 17 Website Plugins in 2022

There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help.

Creating an HTML Email: The Design Guide You Need [+ Free Templates]

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.

How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%.

Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself.

Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.

What Does Product Marketing Do?

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do?

The Simplest Answer to, “What Is Product Marketing?”

Pop quiz: If you had to define product marketing right now, what would you say?

A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere … even on Google.

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar.

The 13 Best WordPress Calendar Plugins in 2019

A good calendar plugin is necessary for any company — the more events and appointments your business requires, the more likely it is that you need a visual way to lay them out to avoid confusion.

The Ultimate Guide to On-Page SEO in 2024

On-page SEO has the power to bring countless new visitors — and customers — right to your website.