Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone.
Recently, I took a leap of faith and bought leggings online.
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short.
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.
In 2020, workplaces are embracing remote work options more than ever before.
Whether we realize it or not, we’re surrounded by integrated media planning.
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.
So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.
