How to Write an Effective Communication Plan [+ Template]

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.

Free Download: Crisis Management Plan & Communication Templates

The Latest Changes to the Instagram API, Explained

You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “Tag a Business Partner” when you open a story feature. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained.

Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.

20 Content Marketing Examples That Stand Out in 2022

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples.

The 23 Best Google Chrome Extensions for SEO

The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy.

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout don’t support it, it can still flop. I know. I’ve been focused on email marketing for more than 20 years, and I’ve seen the good, the bad, and the ugly in email design.

How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Cliché: A picture is worth a thousand words.

The Ultimate Guide to Facebook Canvas Ads

Nowadays, Facebook is one of the top platforms for digital advertising — in fact, 93% of social media advertisers use Facebook ads on a regular basis.

What Video Marketers Can Learn From 7 Emmy Nominated Commercials

As most people sit down to watch the Primetime Emmys on September 22, they might be rooting for their favorite shows or actors to take home the coveted award.

But, as a marketing blogger, one of the categories I’ll be paying attention to this year is “Outstanding Commercial.”

Push vs. Pull Marketing: Top Differences & How to Use Them

I recently bought a new laptop. Before deciding which one was right for me, I read through a number of online reviews to ensure I was making an informed decision. Once I narrowed my search down to a couple of models, I visited the store to examine specs in person before committing.