Are your users happy with your website, or are you simply assuming they are?
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it.
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Does this like your organization?
In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.
Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet.
We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change.
Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal.
The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience.
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
