Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need. Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience.
Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me.
I had to contact my IT team, who taught me how to whitelist an email address.
I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and somebody’s sweater would inevitably wipe off a piece of content or three.
Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But what I found most interesting about my sudden compulsion to buy glasses that filter blue light wasn’t the impulse itself. It was how quickly the advertisement below convinced me that I needed the eyewear in my life.
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt.
Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.
Leveraging email marketing can be difficult, especially if you’re trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.
Here are 18 of the best ones I’ve found. I’ve even tested a few. Let’s dive in.
What do you do when you have a question or want to find something? Quickly.
If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.”
Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for your audience before you optimize them.
Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. And, with an average ROI of $6.50 for each dollar spent, it’s undoubtedly powerful.
Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.
