It’s Friday afternoon, and your team is jonesing for Happy Hour.
What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.
While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.
![What is Interactive Marketing [+ 15 Inventive Examples]](https://blog.hubspot.com/hubfs/Interactive%20Marketing%20featured%20image.jpg)
The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While these formats are fine for the most part, marketers can take their content from “fine” to “exceptional” by using interactive marketing.
There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
Let’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48-hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line.
We live in a world of instant gratification. Your customers are busy and they want to speak to you on their terms and get the help they need on their time.
Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI.
Have you ever done some obscure search on Google, and been amazed when the search engine still returned such accurate results?
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them.
