Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities.
Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment their employees’ efforts, not replace them.
Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy.
Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’.
Did you know that it takes 5 to 7 impressions for people to remember a brand? With branding, the goal is to continue making those positive impressions on an ongoing basis. One way to do that is through brand activations.
Did you know there are over 56,000 WordPress plugins available today?
WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system.
From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website as speedy as possible and saving you time along the way, too.
But with so many options available, it’s tough to figure out the best ones to use.
Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income.
Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need. Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience.
Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me.
I had to contact my IT team, who taught me how to whitelist an email address.
