Nowadays, social media is a critical component of any business’s marketing strategy.
B2B social media marketing often gets a bad rap.
B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content.
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations.
The slew of social media channels available today can paralyze even the savviest business owners.
Have you ever signed up to receive email updates and special offers from a brand you love? Chances are, that answer is “a thousand times, yes.” Say you open your email to see a new promotion from Starbucks. Maybe for your birthday, you’re offered a free drink or a coupon for 20% off. That offer, and others like it, are examples of permission-based marketing.
You may be starting in your first entry-level position, or perhaps you’re an executive VP at an established company. Wherever you are in your career, if you’re ambitious and goal-driven, you may have one question in your mind — Will I be the CEO someday?
You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.
So you have a great product, created an excellent offer, designed your landing page, and you’re fired up to attract customers. Sounds like a winning plan, except that a core element for lead generation is missing — web forms.
