The Ultimate Guide to iPaaS (Integration Platform as a Service)

You’ve likely heard of Software as a Service, or SaaS.

A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers’ ability to use their software.

How to Conduct a Twitter Audit of Your Account in Under 20 Minutes

With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach.

How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.

Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months.

How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.

Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months.

The Two-Step Process for Getting Genuine Reviews on Amazon

Ever since I started playing guitar in elementary school, the only online tablature I’ve trusted to teach me how to play my favorite songs have the highest quantity and quality of ratings. To me, a substantial amount of people vetting a certain tab for accuracy and giving it a five-star rating means that it’s the best tab out there. It also saves me a ton of time from having to compare every single tab’s accuracy to one other.

The Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with.

The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs.

An Introduction to Brand Dilution, Extensions, and Cannibalization

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s?

What Is Semi-Structured Data?

To consider what semi-structured data is, let’s start with an analogy — interviewing.

What Is Semi-Structured Data?

To consider what semi-structured data is, let’s start with an analogy — interviewing.