Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”
In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric.
Amazon is the fifth biggest retailer in the UK, accounting for £4 of every £100 spent. The other top spots are all taken by the ‘Big Four’ supermarkets, making Amazon’s success particularly impressive. Amazon is one of the most popular sites for virtually every retail sector.
In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term.
Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.
The way we use software is changing.
At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. We see changes in how they leverage the connections between their different applications to power their businesses.
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.
With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue.
Lead generation is essential for driving sales and growing an online business.
