Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen.
Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as complicated as you might think. In fact, marketers need to have at least a general understanding of the actions their own website performs each time a person visits it.
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask.
When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.
Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one.
Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.
Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one.
Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.
Last week, this appeared in my inbox:
Last week, this appeared in my inbox:
It’s Friday afternoon, and your team is jonesing for Happy Hour.
It’s Friday afternoon, and your team is jonesing for Happy Hour.
What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.
While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.
