I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.
“This whole entire generation is about to turn all of our business models on its head.”
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make a post that’s actually valuable. That’s especially true with Google’s Helpful Content Update, a shift that placed even more emphasis on expertise, knowledge, and credibility.
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.
