When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.
Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one.
Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.
Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one.
Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.
Last week, this appeared in my inbox:
Last week, this appeared in my inbox:
It’s Friday afternoon, and your team is jonesing for Happy Hour.
It’s Friday afternoon, and your team is jonesing for Happy Hour.
What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.
While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.
![What is Interactive Marketing [+ 15 Inventive Examples]](https://blog.hubspot.com/hubfs/Interactive%20Marketing%20featured%20image.jpg)
The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While these formats are fine for the most part, marketers can take their content from “fine” to “exceptional” by using interactive marketing.
There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
