As a psychology minor, I’ve always been interested in the science behind behavior and thought.
As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population.
Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.
In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book.
In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine.
And Premiere Pro isn’t the only software like this. In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease.
Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes — which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses.
Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes — which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses.
With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.
With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand.
When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human?
