Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Platforms are embedded in our daily lives — whether we realize it or not.

The Straightforward Guide to the Google Display Network

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?

20 Examples of Social Proof in Action in 2019

I recently came across the greatest dog bed in the history of dog beds — seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Score.)

Needless to say, I’m now the proud owner of the human-version of said dog bed.

The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing.

The 15 Best WordPress Widgets for Your Website

If you can name it, there’s a WordPress widget for it.

11 Ad Design Tips to Help Your Brand Cut Through the Noise

Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.

The General Data Protection Regulation: One Year Later

One year ago on May 25, 2018, the General Data Protection Regulation (GDPR) went into effect and replaced the 1995 EU Data Protection Directive (DPD) with the goal of significantly enhancing the protection of the personal data of E.U. citizens and increasing the obligations of organizations who collect and/or process personal data.

The 7 Fastest Ways Leaders Kill Company Cultures Without Realizing It

Culture is critical for your business’s long-term growth and profitability.

What are ISVs? [Examples, Benefits, and More]

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?

The Non-Programmer’s Guide to Using APIS

Even if you don’t know what an API is, you’ve undoubtedly interacted with one.