Pop quiz: If you had to define product marketing right now, what would you say?
A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it anywhere … even on Google.
Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page.
A happy work environment is critical for increased productivity and engagement among your employees. Additionally, happy employees can result in more loyal customers, and can positively impact your company’s bottom-line.