In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
Contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement.
With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating — how is your business supposed to stand out?
Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head.
I’m happy to report that’s not the case.
Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head.
I’m happy to report that’s not the case.
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job.
There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half hour long movies and binge entire seasons of TV shows every day. If the human attention span is shorter than eight seconds, the Marvel Cinematic Universe wouldn’t exist and Netflix would be out of business.
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team meetings.
Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office.
Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office.
