YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience — and which ones it won’t.
Digging in to learn about YouTube SEO?
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
That content was once largely limited to the written word. Today, that’s no longer the case.
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional.
SEO helps businesses keep their website visible to people looking for what they offer.
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now.
Even if you’re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes”.
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty.
More than likely, your company’s social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you’re trying to attract a younger demographic, you use Snapchat, too.
