Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
Peanut butter and jelly.
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau.
In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts.
People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same.
When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have, and voila — you’ve got a pin. The fervor sets in and you begin to pin all the things you can find: photographs, infographics, logos, icons. As long as it’s an image, it gets pinned.
But if you’re trying to grow your business through Pinterest, that strategy won’t help you at all.
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people.
Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable.
Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it.
But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to make your decision easier.
In recent years, viewpoints have shifted on the concepts of “having it all” and “juggling work and life.” We’ve come to recognize no one has it all, day in and day out; we may strike a healthy balance one week and find ourselves a bit lopsided the next. In other words, the battle for balance is ongoing. That’s why we have to build up what Judy Cascapera, Nestlé USA’s Chief People Officer, calls “the balance muscle.”
It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.
