What Is Marketing Management? A 1-Minute Rundown

As marketers, we all want to climb the career ladder as quickly as possible. But if you really want to become a marketing manager one day, you first need to learn what the role demands.

Twitter Ads Campaigns: A Simple Setup Guide

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform.

If you’re not using yet Twitter for business purposes, or want to get better at it, keep reading. You’ll learn how you can use Twitter ad campaigns to reach the audiences you care about.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Have you ever noticed how quickly things can change? A new product or service revolutionizes an industry overnight, and it becomes hard to imagine life before it. Who remembers T9 now that talk-to-text is so mainstream? Is anyone still holding onto the number for a reliable taxi service? Or, do we rely on our Uber and Lyft apps instead?

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Have you ever noticed how quickly things can change? A new product or service revolutionizes an industry overnight, and it becomes hard to imagine life before it. Who remembers T9 now that talk-to-text is so mainstream? Is anyone still holding onto the number for a reliable taxi service? Or, do we rely on our Uber and Lyft apps instead?

Hiring and Recruiting Great Employees: The Ultimate Guide

I was part of a college Co-op program that required students to take a semester off from classes and work a full-time position at a company in which we were hired. When I started applying to Co-op jobs, I noticed how much the recruiting and hiring processes varies between companies.

Some companies recruited us directly from LinkedIn or our school’s networking site. Others required us to find and read detailed job descriptions, ensure our experiences met all listed requirements, and submit a long job application and cover letter.

After college, while searching for both my first and second jobs, I found myself in the same recruiting and hiring situations with the businesses I was interested in working for — each company had unique procedures they followed when filling open positions.

Hiring and Recruiting Great Employees: The Ultimate Guide

I was part of a college Co-op program that required students to take a semester off from classes and work a full-time position at a company in which we were hired. When I started applying to Co-op jobs, I noticed how much the recruiting and hiring processes varies between companies.

Some companies recruited us directly from LinkedIn or our school’s networking site. Others required us to find and read detailed job descriptions, ensure our experiences met all listed requirements, and submit a long job application and cover letter.

After college, while searching for both my first and second jobs, I found myself in the same recruiting and hiring situations with the businesses I was interested in working for — each company had unique procedures they followed when filling open positions.

12 of the Best WordPress Popup Plugins in 2023

Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.)

11 of the Best WordPress Popup Plugins

“Invasive.”

The 17 Best Free Resume Builders We’ve Ever Discovered

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume.

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.