If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations.
The slew of social media channels available today can paralyze even the savviest business owners.
Have you ever signed up to receive email updates and special offers from a brand you love? Chances are, that answer is “a thousand times, yes.” Say you open your email to see a new promotion from Starbucks. Maybe for your birthday, you’re offered a free drink or a coupon for 20% off. That offer, and others like it, are examples of permission-based marketing.
You may be starting in your first entry-level position, or perhaps you’re an executive VP at an established company. Wherever you are in your career, if you’re ambitious and goal-driven, you may have one question in your mind — Will I be the CEO someday?
You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.
So you have a great product, created an excellent offer, designed your landing page, and you’re fired up to attract customers. Sounds like a winning plan, except that a core element for lead generation is missing — web forms.
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy?
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing.
![Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]](https://blog.hubspot.com/hubfs/behavioral%20marketing.jpg)
In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no sense and a form no one could find. Along the way, I’ve learned what actually works (and what doesn’t) when it comes to landing page best practices.
