Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
When it comes to generating traffic and brand awareness, digital advertising through Google is the way to go. Knowing how each of its programs — Google AdWords and Google AdSense — work is important for leveraging your business over your competitors.
When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense.
Users, visitors, prospects, leads, and customers.
What do all these words have in common?
One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: “U Can’t Touch This” by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot’s Marketing blog?
To consider what a title tag is, and why it matters for SEO, let’s start with an example.
In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
Contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement.
With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating — how is your business supposed to stand out?
