Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head.
I’m happy to report that’s not the case.
Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head.
I’m happy to report that’s not the case.
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job.
There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half hour long movies and binge entire seasons of TV shows every day. If the human attention span is shorter than eight seconds, the Marvel Cinematic Universe wouldn’t exist and Netflix would be out of business.
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team meetings.
Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office.
Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office.
In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.
