To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values.
In 2018, Facebook enacted some algorithm changes that negatively impacted a brand’s ability to reach its audience organically.
In 2018, Facebook enacted some algorithm changes that negatively impacted a brand’s ability to reach its audience organically.
Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified.
I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job.
“Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said.
I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there.
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform.
YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags to YouTube videos.
YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience — and which ones it won’t.
Digging in to learn about YouTube SEO?
