The Ultimate Guide to Google Shopping in 2019

Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread. (Did you know you can shop online for that, too? Crazy.)

How The Flesch Reading Ease Test Can Help You Write Clear and Concise Copy

After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right. The Old Man and the Sea won the Pulitzer Prize for Fiction in 1953 and was specifically cited when Hemingway won the Nobel Prize in Literature the following year. Sadly, he never published a major work of fiction again.

How to Create an Email Newsletter [+ Expert Tips & Checklist]

As the former head of marketing for two different tech startups, I’ve learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.

How Using Humans And Chatbots Together Generated 182% More Qualified Leads

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Guía de marketing móvil para profesionales del marketing [Kit gratuito]

Como profesionales del marketing, sabemos que el concepto de «optimización móvil» nos puede llegar a parecer tan solo otro tema de moda. Sumado a esto, el proceso para optimizar el sitio web de tu empresa puede resultar abrumador.

Con la esperanza de que el proceso sea menos intimidante, colaboramos con Localytics para ofrecerte la Guía de marketing móvil para profesionales del marketing.

En este kit de 5 secciones analizaremos las buenas prácticas del marketing móvil, te ayudaremos a decidir si tu empresa debe desarrollar una aplicación propia y te ofreceremos información acerca de la evolución de los dispositivos móviles durante los últimos años.

Persuasive Advertising: What It Is & How to Do It [+Examples]

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

We’ve all been there before. You’ve written a great blog post, and you’ve plopped a featured image in there to represent the post on social media, your blog’s main page, and so on.

Then, you hop on your social media accounts and paste the link into a new post. You’re all ready to share it with your network, but there’s just one problem.

15 Inspiring Storytelling Quotes to Help You Move an Audience

There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.

7 Best Link Shorteners for Business & Social (Free & Paid)

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.

If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it.

The Ultimate Guide to Human Resources

Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.