![Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]](https://blog.hubspot.com/hubfs/behavioral%20marketing.jpg)
In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no sense and a form no one could find. Along the way, I’ve learned what actually works (and what doesn’t) when it comes to landing page best practices.
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience.
Turning an idea for an advertising campaign into reality isn’t exactly simple, but with a concrete and detailed advertising plan, you can go from concept to execution confidently.
Since 2010, Instagram has garnered more than 500 million users, 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented.
But creating a successful, branded Instagram account requires more than just pretty images.
Apple is not just a tech company — it’s one of the leading technology innovators in the world. On top of that, it’s a great place to work. Apple is ranked as one of Glassdoor’s Best Places to Work not only in 2019, but every year since 2009. Their employees have the opportunity to work with some of the most cutting-edge, innovative technologies today, while enjoying first-class wages and benefits — from employee discounts to comprehensive health insurance.
Although Facebook is one of the older social media networks, it’s still a thriving platform for businesses who want to boost brand awareness.
With over 2.38 billion monthly active users, you can use the platform to spread the word about your business in a number of different ways — from photos or videos to paid advertisements.
If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?
Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so.
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning.
