Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
I’ve created landing pages for just about everything. SaaS signups, lead magnets, waitlists, webinars, product launches, affiliate promos … you name it. Some flopped. Some converted at 30%+. The difference? That’s what this post is all about.
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise.
A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market).
Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with the platform, we started to realize just how powerful it really is.
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.
As a marketer, one of your main goals is to collect high-quality leads for your sales team — but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be?
As a marketer, one of your main goals is to collect high-quality leads for your sales team — but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be?
It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective.
