In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine.
And Premiere Pro isn’t the only software like this. In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease.
Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes — which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses.
Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes — which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses.
With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.
With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand.
When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human?
Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products.
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers.
If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.
Somewhere like Google Ads.
