Micro Conversions: What They Are, Why They Matter & How to Track Them

As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.

Micro Conversions: What They Are, Why They Matter & How to Track Them

As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.

How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world.

How to Tell a Compelling Brand Story [Guide + Examples]

Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story.

What Is Twitter and How Does It Work?

Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.

HubSpot’s Guide to Becoming a Better Writer

When I was nine, I wrote a short story for my avid reader base … a.k.a. my mom and dad and dog, Maggie. It was about roller coasters and featured my best friend Abby, but that’s about all I remember from my first literary masterpiece.

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.

Should Your Brand Use Controversial Advertising? 5 Examples to Help You Decide

Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confronts toxic masculinity.

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile that tells my unique story. The same is true for companies, which is why a company profile is a must-have .