In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.
Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet.
We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change.
Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal.
The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience.
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too.
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks.
This is especially true for ecommerce businesses, which are playing in an incredibly complex and competitive space, particularly when using PPC.
Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study, 45% of businesses under 50 employees invest in PPC. That number jumps to 74% when it comes to small businesses with 50 employees or more.
Because of the complexity and constant competition, it’s quite common to overlook some of your low-hanging fruit.
