Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.
No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy.
As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value. We can get so loss-averse that we’ll take risks just to avoid a loss, like how we sometimes cling onto a stock that continues to plummet in value because we desperately want the price to magically shoot back up.
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a leadership position.
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes.
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike.
![→ Free Templates: How to Use YouTube for Business [Download Now]](https://no-cache.hubspot.com/cta/default/53/b33cfd44-133a-49e3-a943-086c5679d485.png)
Imagine this — a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. However, she’s given power to choose which questions she asks each one.
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to.
Choose your own adventure stories aren’t just limited to the form of books anymore. In December 2018, Netflix’s Black Mirror released Bandersnatch, an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company.
Inspiration can often seem illusive and out-of-reach when you need it most.
