As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.
Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something’s profitability, many marketers look at ROI — or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it.
Women have been talking about the glass ceiling for years … but have you heard about the glass cliff?
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently.
Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.
Many founders make the same mistake in the early days of their companies — instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free.
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it.
What’s the one thing more overwhelming than the volume of your analytics data?
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s.
