Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.
Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers.
In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Imagine this — you spend an entire month backpacking throughout Southeast Asia, drinking from coconuts on the beaches of southern Thailand, hiking the mountains in Vietnam, and seeing Angkor Wat at sunrise.
Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content:
In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see an error page when they’re looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently damaging your reputation.
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.
You all know the Old Spice guy, right?
The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it.
No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware.
Providing employee benefits will help you attract top talent — a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job.
