As the former head of marketing for two different tech startups, I’ve learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Como profesionales del marketing, sabemos que el concepto de «optimización móvil» nos puede llegar a parecer tan solo otro tema de moda. Sumado a esto, el proceso para optimizar el sitio web de tu empresa puede resultar abrumador.
Con la esperanza de que el proceso sea menos intimidante, colaboramos con Localytics para ofrecerte la Guía de marketing móvil para profesionales del marketing.
En este kit de 5 secciones analizaremos las buenas prácticas del marketing móvil, te ayudaremos a decidir si tu empresa debe desarrollar una aplicación propia y te ofreceremos información acerca de la evolución de los dispositivos móviles durante los últimos años.
What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.
We’ve all been there before. You’ve written a great blog post, and you’ve plopped a featured image in there to represent the post on social media, your blog’s main page, and so on.
Then, you hop on your social media accounts and paste the link into a new post. You’re all ready to share it with your network, but there’s just one problem.
There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.
Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.
If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it.
Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.
When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture.
From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Even now, she checks in with me to ask how I’m doing and how my job is going when I see her around the office.
Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns.
