You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online shoppers.
So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in.
So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in.
The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s why, when budgeting season rolls around, I stock up on coffee, fire up my spreadsheets, and brace for tough decisions.
Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).
On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy — a data breach.
Whether you need to collect employees’ take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal.
Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot?
These factors, among several others, are major aspects of a web form’s layout that have the potential to either enhance or diminish its user experience (UX). By implementing a successful layout, you’ll create a great experience for your visitors as well as initiate a positive — and hopefully long-lasting — relationship between them and your brand.
Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot?
These factors, among several others, are major aspects of a web form’s layout that have the potential to either enhance or diminish its user experience (UX). By implementing a successful layout, you’ll create a great experience for your visitors as well as initiate a positive — and hopefully long-lasting — relationship between them and your brand.
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
