If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same.
From 1976 to 2000, the average working American took off more than 20 days a year.
From 1976 to 2000, the average working American took off more than 20 days a year.
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to time wasters, your competition could be snapping up your best leads — that’s where lead scoring comes in.
![Don't Block the Exit [The Customer Code Series]](https://blog.hubspot.com/hubfs/_Executive%20Communications/Customer%20Code%20Series/CC_Blog%20Headers-07.jpg)
This post is part 10 of 11 in a series on the HubSpot Customer Code.
If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service.
Ask me about my attempts to cancel cable.
This post is part 10 of 11 in a series on the HubSpot Customer Code.
If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service.
Ask me about my attempts to cancel cable.
In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.
In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.
As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.
As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.
