If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter.
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business.
When opening Instagram, how often do you “swipe left to see more?” Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of “Stranger Things” (guilty).
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce.
Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.
If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve.
Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for years, and it’s about time social media and SEO unite.
