Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau.
In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts.
People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same.