Whether you want to start a new company or forecast realistic revenue growth, measuring your total addressable market is a crucial first step.
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do.
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO.
When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly because I was 13 at the time.
But after I read The Big Short and then watched its hilarious film adaption during college, I was astonished to learn that the greed and recklessness of a single industry cost the world tens of trillions of dollars and left 30 million people unemployed.
When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly because I was 13 at the time.
But after I read The Big Short and then watched its hilarious film adaption during college, I was astonished to learn that the greed and recklessness of a single industry cost the world tens of trillions of dollars and left 30 million people unemployed.
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
As a psychology minor, I’ve always been interested in the science behind behavior and thought.
As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population.
Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.
In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book.
In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine.
And Premiere Pro isn’t the only software like this. In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.
