How to Perfectly Manage a PPC Campaign [Template]

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

Here’s a Guide to Starting Tasks You’ve Been Avoiding [Infographic]

Did you know only 11% of professionals report accomplishing the tasks they set out to do in a given day? Of course you did, because you’ve totally been there.

How to Use Transferable Skills to Change Careers

Changing careers can be daunting without the right skills. The great news is that you probably already have the skills you need, you just don’t know it yet.

The 16 Best Digital Marketing Tools in 2020

I’m a big fan of finding the latest and greatest digital marketing tools.

6 Product Management Practices to Apply to Your Content Marketing

Content strategy is a phrase that means a lot of different things to a lot of different people.

How to Build a Landing Page: 15 Things to Double-Check

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something.

It’s just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get lost in the building process, you can lose out on valuable conversions.

Neural Adaptation: 5 Key Ways to Boost Your Conversions Using this Psychological Principle

I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash.

Which Countries Get The Most Time Off Work? (Interactive Map)

Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction — in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace.

The 8 Types of Social Media Community Managers (+ Job Descriptions)

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon.

How to Upload Documents and Presentations on LinkedIn

Does this content marketing formula sound (very) familiar?