Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty.
With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
Think about how much of the world relies on the internet. The government, military, academia, health care industry, and private industry not only collect, process, and store unprecedented amounts of data in cyberspace — they also rely on critical infrastructure systems in cyberspace to perform operations and deliver services.