How to Become an SEO Expert, According to HubSpot’s SEO Team

SEO helps businesses keep their website visible to people looking for what they offer. 

How to Become an SEO Expert, According to HubSpot’s SEO Team

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

What’s a Blog (& Why I’d Consider Starting One)

If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now.

What Is a Blog, & Why Should You Create One

Even if you’re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes”.

24 Quotes About Social Media to Inspire Your Marketing Strategy

With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty.

The Top 7 Pinterest Categories & How to Decide Which to Pin to

More than likely, your company’s social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you’re trying to attract a younger demographic, you use Snapchat, too.

The Ultimate Collection of Free Content Marketing Templates

Does any aspect of your job intimidate you?

For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.

Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.

Cybersecurity: The Ultimate Guide to Defending Against Cyber Attacks

Think about how much of the world relies on the internet. The government, military, academia, health care industry, and private industry not only collect, process, and store unprecedented amounts of data in cyberspace — they also rely on critical infrastructure systems in cyberspace to perform operations and deliver services.