Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot?
These factors, among several others, are major aspects of a web form’s layout that have the potential to either enhance or diminish its user experience (UX). By implementing a successful layout, you’ll create a great experience for your visitors as well as initiate a positive — and hopefully long-lasting — relationship between them and your brand.
Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot?
These factors, among several others, are major aspects of a web form’s layout that have the potential to either enhance or diminish its user experience (UX). By implementing a successful layout, you’ll create a great experience for your visitors as well as initiate a positive — and hopefully long-lasting — relationship between them and your brand.
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
In 2018, US adults spent an average of three and a half hours on their phone every single day. What were they doing on their phones for nearly half the work day? While texting, surfing the web, and checking email are the top three mobile activities, using apps is the next on the list.
When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months.
Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions.
Nowadays, marketers can measure almost everything, giving us an unprecedented ability to gauge the performance of our marketing campaigns.
But, sometimes, we can get overly obsessed with the metrics that look good on paper but don’t provide as much insight we think, like clicks and views. A high dose of traffic can prove your headline’s quality if you’re a blogger, but it doesn’t tell you the whole story of what path your visitors take on your blog, or how exactly they engage with the page.
To determine what causes employees to leave — and to create a better, happier employee experience moving forward — it’s critical you conduct productive exit interviews.
Let’s say you hire a new marketing director, and a year later, you see a severe increase in turnover rates. Out of 15 employees, only seven from the prior year remain.
