This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
As someone who manages HubSpot’s learning technology, I’ve gone about buying software the wrong way at times. I’ve pushed ahead without the right technical partners, I’ve missed a contract auto-renewal deadline, and I’ve rolled out changes to my team without empathy for how it might affect their day-to-day.
Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands.