When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.
Editor’s note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here.
Businesses need customer personas.
Personas are a powerful tool to help align vectors. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.
According to the Centers for Disease Control and Prevention, almost 80% of American adults don’t get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company.