20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year (de-de)

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.

Treat Me Like a Person, Not a Persona [The Customer Code Series]

Editor’s note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here.

Businesses need customer personas.

Personas are a powerful tool to help align vectors. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.

Is Gamification the Key to Better Video Engagement? [New Data]

In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.

Is Gamification the Key to Better Video Engagement? [New Data]

In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.

Anchor Text: What It Is, Why It’s Important & How to Optimize It

By now, many people are familiar with links.

Anchor Text: The Short & Sweet Guide

When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. But if done right, it can bolster your SEO efforts.

Google Used Search Data to Create This Report to Help You Navigate the Holidays

Ah, the holidays. It’s a holly, jolly time of year that’s full of egg nog, seasonal foods, and — in a word — chaos.

What is Communication? The Ultimate Guide

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships.

7 Fitness Challenge Ideas to Get Your Team Moving

According to the Centers for Disease Control and Prevention, almost 80% of American adults don’t get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company.

Self-Driving Cars Will Hit the Road in a Few Weeks. Are We Ready?

A recent Bloomberg report says that self-driving car maker Waymo is planning to launch a driverless car-hailing service imminently.