The 19 Best WordPress Themes and Templates in 2018

Envision your favorite website.

Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content?

All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template. And for those who create (or plan to create) your website on WordPress, there’s even better news — the software makes it exceptionally easy to implement a theme or template on your site.

How to Write a Memo: The 10 Steps I Use to Get It Right Every Time

Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts.

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model.

What Two High School Students Can Teach Marketers About Empathy

Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life.

What Two High School Students Can Teach Marketers About Empathy

Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life.

Want to Know What Amazon’s Cashierless Stores Are Like? We Went to One.

I am the least patient person I know.

How Nonverbal Cues Could Make or Break Your Career

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

How Nonverbal Cues Could Make or Break Your Career

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Professional Email Address: How to Create One in 2024 [+ Examples]

If you want to be taken seriously, a professional email address is necessary.

You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “baseballbro25@aim.com,” there’s a good chance it’ll go straight into the trash.

How to Choose a Professional Email Address [+ Examples]

News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to automatically chuck it in the trash.