What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators.

What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators.

But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website.

30+ Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today?

25 of the Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today?

WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system.

From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website as speedy as possible and saving you time along the way, too.

But with so many options available, it’s tough to figure out the best ones to use.

The Ultimate Guide to Using Emojis for Marketing

Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.

The Ultimate Guide to Using Emojis for Marketing

Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.

Google AMP Helps You Make Stunning Web Experiences. Here’s How.

Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.

What is Google AMP? A 2-Minute Rundown

In a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP).

5 Scientist-Approved Techniques for Improving Your Memory

Memory plays a critical role in our daily lives, even when we don’t think about it. It helps us remember skills we’ve learned, retrieve relevant information during a meeting, or recall prior experiences when making judgment calls.

How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.

Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. When most marketers hear the term “digital analytics,” however, they tend to think of the web-based metrics typically associated with familiar analytics like Google Analytics which analyzes traffic, bounce rate, and unique visitors.