Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.
In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we’ve put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.)
Envision your favorite website.
Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content?
All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template. And for those who create (or plan to create) your website on WordPress, there’s even better news — the software makes it exceptionally easy to implement a theme or template on your site.
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts.
As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model.
Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life.
Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life.
I am the least patient person I know.
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
