Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confronts toxic masculinity.
As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile that tells my unique story. The same is true for companies, which is why a company profile is a must-have .
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.
Imagine this – you’ve recently created a new website to host your content, and you’re excited to see it go live. You can’t wait to dive into SEO and begin ranking for keywords and attracting an audience to your brand.
Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”.
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations.
Imagine you’re a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit.
![I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]](https://lh3.googleusercontent.com/fDBUf4Ql9ZGh4tUXogMMTJhE2ha20fMugAgxaNfppQVPqstPjdzN3l_BX9D-mw1PpsAJuiY6TYKjPVVgymU1uMoN1R3OSKKhoUX4jOXUaN1EWP7nZQhKuvj4fvhollsoMemPU4jR)
This post is part 9 of 11 in a series on HubSpot’s Customer Code.
Here’s a secret — I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start talking about it.
But our leadership team pushed back on me.
Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail.
With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan.
