Why Our Formula for Success Is All Wrong

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

The 15 Best Job Search Sites for Your Industry & Goals

We all know the usual suspects: Craigslist. Monster. Career Builder. Newspapers (half-kidding on that one).

Or perhaps you’re more of a networking kind of person when looking or hiring for a job: frequenting marketing events to get some face time with heavy hitters who might want you to join their teams. Marketers — or anyone — looking for work have probably spent time in all of these places at one time or another.

5 Reasons to Get Excited About the HubSpot Platform in 2019

 This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform.

We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together.

How a Minority of Business Bloggers Outperform the Majority [New Data]

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was — and still is — to track how business blogging evolves.

The Ultimate Guide to Google Shopping in 2019

Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread. (Did you know you can shop online for that, too? Crazy.)

How The Flesch Reading Ease Test Can Help You Write Clear and Concise Copy

After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right. The Old Man and the Sea won the Pulitzer Prize for Fiction in 1953 and was specifically cited when Hemingway won the Nobel Prize in Literature the following year. Sadly, he never published a major work of fiction again.

How to Create an Email Newsletter [+ Expert Tips & Checklist]

As the former head of marketing for two different tech startups, I’ve learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.

How Using Humans And Chatbots Together Generated 182% More Qualified Leads

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Guía de marketing móvil para profesionales del marketing [Kit gratuito]

Como profesionales del marketing, sabemos que el concepto de «optimización móvil» nos puede llegar a parecer tan solo otro tema de moda. Sumado a esto, el proceso para optimizar el sitio web de tu empresa puede resultar abrumador.

Con la esperanza de que el proceso sea menos intimidante, colaboramos con Localytics para ofrecerte la Guía de marketing móvil para profesionales del marketing.

En este kit de 5 secciones analizaremos las buenas prácticas del marketing móvil, te ayudaremos a decidir si tu empresa debe desarrollar una aplicación propia y te ofreceremos información acerca de la evolución de los dispositivos móviles durante los últimos años.

Persuasive Advertising: What It Is & How to Do It [+Examples]

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.