Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.
Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. When most marketers hear the term “digital analytics,” however, they tend to think of the web-based metrics typically associated with familiar analytics like Google Analytics which analyzes traffic, bounce rate, and unique visitors.
Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports.
But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.