Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business.
But the hard work doesn’t end once you’ve taken that beautiful photo and edited it to perfection.
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business.
But the hard work doesn’t end once you’ve taken that beautiful photo and edited it to perfection.
We rely on smartphones to connect with our friends and family and stay informed about current events. But it seems like the only time we use smartphones for work is when we check our email.
We rely on smartphones to connect with our friends and family and stay informed about current events. But it seems like the only time we use smartphones for work is when we check our email.
Content marketing has seen a lot of changes during the past few years.
Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content.
Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes.
As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate?
As a hiring manager, you probably ask similar questions to most of your candidates — “What’s the greatest challenge you’ve overcome? What interests you in our company?”
David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”
Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you’ve likely seen many times without realizing it at the time, but still managed to change your perception of the brand. Why? They reached you on a subliminal level.
Adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is usually enough to satisfy a Snapchatter’s creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos.
But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.
