The State of Voice: Looking Ahead to 2019

The word “voice” has taken on many meanings over the years.

The Essential Introduction to Google Merchant Center

Imagine this — you’re having friends over for a dinner party, and your recipe (which you found on Google) calls for spiralized zucchini noodles.

7 Meeting Agenda Examples For Productive and Efficient Meetings

In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings.

The What, Why, and How of Canonical Tags & URLs

“That’s canon!” 

Canonicalization 101: Everything You Need to Know About Canonical URLs

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO).

Canonicalization 101: Everything You Need to Know About Canonical URLs

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO).

Canonicalization 101: Everything You Need to Know About Canonical URLs

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO).

Unriddled: The Great Ride-Hailing Rush, the Latest Troubles for Facebook, and More Tech News You Need

“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained.

Writing a perfect executive summary that sets your document up for success (templates + examples)

One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform. I’ll be honest — I was terrified. Coming from a fiction-writing background, I was way more comfortable describing things in detail.

YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience.