Earlier today, I saw a tweet that impressively captured the space between a proverbial rock and hard place where many marketers and small-to-midsize businesses (SMBs) might find themselves.
Editor’s note: This is the second post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here.
Your time is precious. So is your customer’s.
We know this is true, but we still somehow feel okay about stealing another person’s time and attention when we’re in a business context.
Wait…stealing? Really?
There’s a common misbelief that business growth is only about increasing numbers. It’s a lie that businesses should only focus on increasing the number of email subscribers, qualified leads and revenue. It’s a lie that businesses have to be obsessed with metrics to solve for their bottom line.
When I first heard the term “Bitcoin mining”, I imagined a 49er dressed in tattered western garb, swinging a pickaxe at a huge data server and yelling “BOYS, I FOUND US SOME BITCOIN!”.
In September 2017, Amazon released a public request for proposals from cities vying to become the location for its second headquarters — setting into motion over a year of events that have caused a range of emotions and responses.
In September 2017, Amazon released a public request for proposals from cities vying to become the location for its second headquarters — setting into motion over a year of events that have caused a range of emotions and responses.
Nowadays, we communicate primarily through direct message and email, even in the workplace. In this era of fast-paced digital communication, letters often seem unnecessary and even antiquated.
While webinars might sound old school, most B2B marketers still say that they are the most effective form of content marketing for their companies.
While a jam-packed webinar is a beautiful thing, you know what’s better than filling your funnel with webinar leads? Converting those leads into customers.
“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained.
In 2009, most people would have called Tim Chen, the founder of Nerdwallet, crazy for even trying to take on the titans of the credit card industry. As the only employee at his company, that also had no funding, how could he possibly manage to garner the attention of consumers when his competition consisted of companies with billions of dollars at their disposal?
