What Domain Authority Is (and Isn’t), and How to Increase It

Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies.

Domain Authority: The Ranking Factor Every SEO Should Know About

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors.

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors — domain authority.

9 Employee Satisfaction Survey Questions That Will Reveal A Lot

Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also greatly impact your company’s long-term growth.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also mean all the difference for your company’s long-term growth.

Should You Advertise On Snapchat?

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

How to Create an Effective Snapchat Ad: An Experiment

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

13 Guaranteed Methods for Becoming a Better Writer — Fast

Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

Fifty years ago, you would’ve walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text them.

This shift in basic communication has made writing skills crucial to being listened to.

13 Guaranteed Methods for Becoming a Better Writer — Fast

Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

Fifty years ago, you would’ve walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text them.

This shift in basic communication has made writing skills crucial to being listened to.

Everything You Need to Know About Facebook’s Recent Data Breach

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren’t sure what to think.

The Ultimate Guide to Social Media Marketing Campaigns

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.

In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it.