Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to time wasters, your competition could be snapping up your best leads — that’s where lead scoring comes in.

Don’t Block the Exit [The Customer Code Series]

This post is part 10 of 11 in a series on the HubSpot Customer Code.

If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service.

Ask me about my attempts to cancel cable.

Don’t Block the Exit [The Customer Code Series]

This post is part 10 of 11 in a series on the HubSpot Customer Code.

If you want to see an otherwise calm and collected person switch to blind rage, ask them about a time they tried to cancel a service.

Ask me about my attempts to cancel cable.

The Psychology Behind Viral Marketing Videos

In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.

The Psychology Behind Viral Marketing Videos

In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.

Micro Conversions: What They Are, Why They Matter & How to Track Them

As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.

Micro Conversions: What They Are, Why They Matter & How to Track Them

As marketers, we all know what macro conversions are — simply put, a macro-conversion is the primary goal of your site.

How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world.

How to Tell a Compelling Brand Story [Guide + Examples]

Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story.

What Is Twitter and How Does It Work?

Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.