Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.
In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it.
On average, a corporate job posting attracts 250 resumes. With such a large pile to sift through, it can be difficult to discern your best candidates from those unfit for the role.
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell.
I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.
I remember the first time I opened GSC — and it was overwhelming. There were tons of labels I didn’t understand (index coverage?!?), hidden filters, and confusing graphs. Of course, the more I used it, the less confusing it became.
But if you want to skip the learning curve (and why wouldn’t you), good news: I’m going to reveal everything I’ve learned about how to use Google Search Console like a pro.
This guide covers:
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
My path to becoming a professional writer is a slightly unconventional one. In college, I majored in economics, only took one English class, and originally pursued a career in financial advising. But today, instead of walking people through their retirement plan, I spend 90% of my work day writing — and I absolutely love it.
John Pugh, a creator of trompe l’Oeil optical illusion murals, has said, “It seems almost universal that people take delight in being visually tricked.”
John Pugh, a creator of trompe l’Oeil optical illusion murals, has said, “It seems almost universal that people take delight in being visually tricked.”
Designing window displays is like creating content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.
Designing window displays is like creating content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.
There are some days that make us want to escape reality. And it could be said that there’s no better place to do that than a conference dedicated entirely to virtual reality (VR).
There are some days that make us want to escape reality. And it could be said that there’s no better place to do that than a conference dedicated entirely to virtual reality (VR).
