Color Theory 101: Color Wheels, Color Schemes, and Why Everything You Think You Know About Color Might Be Wrong

When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.

The Ultimate Guide to Ecommerce

The first ecommerce sale was made in 1994 … and can you guess what it was?

It was a Sting CD.

The Ultimate Guide to Ecommerce

The first ecommerce sale was made in 1994 … and can you guess what it was?

It was a Sting CD.

Dan Kohn, a 21-year-old who ran a website called NetMarket, sold Sting’s Ten Summoner’s Tales CD to a friend who purchased it with his credit card for $12.48 plus shipping costs. These exchanges are what we know as ecommerce today: Sales of services and goods made through the internet.

Ecommerce has come a long way since 1994, and it’s growing as more shoppers turn to devices and computers as the primary tools for discovering and buying new products. Let’s take a deeper look at what ecommerce is and the growth trends around it, as well as some basic getting started tips.

Ecommerce Trends in 2018

The biggest trend around ecommerce right now is growth — and that growth extends far and wide.

Unriddled: A New Boss at Instagram, Amazon’s Minimum Wage, and More Tech News You Need

“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained.

Unriddled: A New Boss at Instagram, Amazon’s Minimum Wage, and More Tech News You Need

“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained.

What Domain Authority Is (and Isn’t), and How to Increase It

Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies.

Domain Authority: The Ranking Factor Every SEO Should Know About

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors.

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors — domain authority.

9 Employee Satisfaction Survey Questions That Will Reveal A Lot

Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also greatly impact your company’s long-term growth.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also mean all the difference for your company’s long-term growth.

Should You Advertise On Snapchat?

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.